Mammon

"Decorate me ya' bloody cunts!"

- Mammon

Mammon is a character in Helluva Boss whose iconography is pictured throughout the episode "Loo Loo Land".

He is credited as the owner of the theme park Loo Loo Land in the Greed Ring, and one of the Seven Deadly Sins, embodying the sin of Greed.

Appearance
Mammon's appearance is mostly unknown, except that he has resemblance to a jester, as shown in the several portraits of him throughout the many things he owns and a teaser silhouette.

From the teaser silhouette Mammon appears to have a large body and four arms. His body is adorned with many neon green jewels, and a neon green crown on the front of his head.

He appears to wear a pair of jester shoes and a three eared jesters hat ending in small dollar signs. He also carries a cane topped with a large dollar sign.

From the various iconography of Mammon he appears to be wearing an eye mask and a jester's collar, and he dons a large sharp-toothed grin.

Personality
While Mammon hasn't been directly shown yet, judging from the posters and writing signed by him, he is very insistent on small details, such as stipulating in his contract that Loo Loo Land not being a bootleg duplicate of Lu Lu World by the case of its spelling.

From the tweet with his sneak peak image it is possible that he speaks like an Australian, with language such as "bloody" and "c*nt".

Lucifer Morningstar
Mammon claims that he is friends with Lucifer according to the contract regarding the issues for Loo Loo Land. It is currently unknown whether or not Lucifer is aware of Mammon's self-proclamation of their "friendship" or affirms it.

Asmodeus
While not having been shown together it is implied in "Oops" that Mammon has a close relationship with his fellow Deadly Sin, with Asmodeus calling him by a familiar nickname, "Mam", when discussing the Greed Ring with Fizzarolli.

Trivia

 * Mammon's name in Hebrew means "money", which has then been adopted in modern Hebrew to also mean "wealth".
 * Mammon is based on the actual Prince of Hell representing Greed in.
 * As shown in his contract regarding the issues for his theme park, Mammon claims that he and Lucifer Morningstar are friends.
 * As shown in the contract Robo Fizz shows the audience before starting his song, Mammon's signature includes a small doodle of himself next to it.
 * Mammon's signature and portrait appear on the banknotes for a hundred Souls, just as how authorized figures have their signatures and portraits featured on banknotes in real life.
 * While Mammon is implied to be an imposing figure in the Greed Ring through owning Loo Loo Land and having some connection to Hell's money system, it is not stated whether he rules the entire ring.
 * Mammon appears to own the character of Fizzarolli, and by extension his robotic duplicates, Robo Fizz, which Big Ozzie's Factory produce.
 * He also appears to own a cereal brand called "Greed Seeds", as shown in the episode "Loo Loo Land".
 * He also appears to own the banking app called "Moneymakerz Bank", as seen on Blitzo's hellphone in the episode "Ozzie's".
 * The symbol of Mammon appears on the wall inside the bank Moxxie and Chaz rob in "Exes and Oohs", implying that Mammon may own said bank.
 * Mammon's iconography appears on an oil container Millie takes from Chaz's car in "Exes and Oohs", which may imply he owns an oil and gas industry.
 * In "Exes and Oohs" he is shown to have his own radio channel called "Mammon Channel", playing the Loo Loo Land song.
 * According to Vivienne the McDonald's villain, Evil Grimace, has Mammon energy.
 * On December 24, 2022, the official Helluva Boss Twitter account posted a sneak peek silhouette image of Mammon.