Asmodeus

"♫ Gimme a thrust! Show me some lust, from the groin to the bust! In desire, we trust. In the house of Asmodeus~ ♫"

- Asmodeus, about his establishment

Asmodeus, better known as Ozzie, is a supporting antagonist in Helluva Boss who made his debut in the episode "Ozzie's".

He is the owner of the dinner theater restaurant Ozzie's in the Lust Ring, and one of the Seven Deadly Sins, embodying the sin of Lust.

Appearance
Asmodeus is a large, vibrantly-colored, burly demon of a staggering posture. He has long arms and digitigrade legs, a broad upper chest and narrow waist, and a tuft of cyan rooster-like tail feathers that have three sickle tail feathers colored red, black and ivory-white. In concept art, he was shown as a bird, but, whether or not this is still the case is unknown.

His head is colored dark blue and has large feathers running to his chest. He has glowing neon green eyes and mouth on his main head. He has a thick mane of cyan hair, in which are two additional faces of a ram and a bull on the right and left sides, respectively, which react to what he says and can speak and sing along with him.

Asmodeus wears a navy-blue vest with two pairs of glowing white stripes on the upper half and a red undershirt with blue cuffs that have red heart-shaped cuff links. He wears a top-hat on his primary head with red and white head feathers sticking out from its red-colored band. On his legs are jagged high-heel shoes that have red-colored tips.

When he first appears, Asmodeus wore a lined purple coat with pointed shoulder pads and collar that had a pink inner lining. The coat also contained a dark fur collar that obscures his head.

Personality
Asmodeus poses a very boastful and arrogant attitude, especially whenever something contrasts with his reputation of being the embodiment of lust.

He has shown to take great pride with his status, not hesitating to put down others who publicly exhibit a sentimental demeanor towards their partners, although, there is a possibility that he is disgusted by the concept of sentimentality. He takes great pleasure with having other demons display their amorous desires, as shown with his attempt to convince Moxxie to sing more erotically during his performance.

He is also shown to tease or humiliate others regarding their relationship, such as how he belittles Stolas upon seeing him in his club with an Imp, shamelessly bringing up the former's wife and daughter and how he chose to be with Blitzo, comparing to everything he has accomplished out of lust.

Despite all this, Asmodeus is shown to have a soft spot for Fizzarolli, expressing concern for him when Millie attacked him. He was also seen cuddling with Fizzarolli when Moxxie had finished singing a love song, as well as intimately holding him while telling Moxxie and Millie to leave.

Stolas describes him as being "invasive in his humor".

Abilities

 * Typhokinesis - Asmodeus has the ability to manipulate pink and blue smoke, being able to use it as a means to generate immense amount of smoke, teleportation and materializing apparitions of other demons.
 * Teleportation - Asmodeus can teleport himself and other entities to various place, appearing in an explosion of blue smoke.
 * Hallucikinesis - Asmodeus can conjure and create illusions with the form of other demons using his smoke, as seen when making illusions of Stella and Octavia while embarrassing Stolas in front of the audience.
 * Environment Manipulation - Asmodeus can warp the colors, ambience, and illumination of every room and palace where he is, as we see when the local of Ozzie's change when Asmodeus sings his musical number.
 * Enhanced Strength - Due to his size, Asmodeus seemingly possesses well above average physical strength, such as being able to lift up smaller beings like imps within the palm of his hand.

Skillset

 * Musical Talent - Asmodeus possesses a very eloquent singing voice. This skill is used as a way of spreading his amorous power and opinions.

Gallery

 * Asmodeus/Gallery

Trivia

 * Asmodeus is based on the popular known for having multiple renditions, which are referenced in the character's depiction in the series.
 * In, Asmodeus is one of the seven Princes of Hell, representing Lust. Likewise, Asmodeus in Helluva Boss is the embodiment of Lust.
 * Him having three faces and rooster-like legs and tail is a reference to the actual demon's appearance in the Book of Tobit and the Lesser Key of Solomon, where it illustrates him as having the heads of a man, a ram, and a bull with the legs and tail of a rooster.
 * Though, while in the Book of Tobit and the Lesser Key of Solomon depicted Asmodeus's bull head being on the right side and the ram on the left, this depiction of Asmodeus has the bull and ram heads inverted on the opposite side with the bull being on the left and the ram on the right.
 * The demon is also a King of the Ars Goetia in the Lesser Key of Solomon. The Goetic seal can be seen in the platform of Ozzie's club. Furthermore, Asmodeus is familiar with Stolas, who is also part of the Ars Goetia.
 * While Asmodeus is shown to be an imposing figure in the Lust Ring, it is not stated whether he rules the entire ring.
 * As shown in Blitzo's phone at the end of the episode "Ozzie's", there is an app parodying the real-life online dating app, Tinder, named "Lustinder", with Asmodeus's silhouette being the icon, which may imply that the app is owned by him or simply attributed to him.
 * Ozzie, Vortex, as well as the lizard demon seen in the bar who criticizes Charlie's advertisement for the hotel from the Hazbin Hotel pilot all share the same voice actor, with the three being voiced by James Monroe Iglehart.
 * It is implied that Asmodeus creates or is responsible for the Robotic Fizzarolli sex toy line, as Robo Fizz states in "Loo Loo Land" that he was shipped from a place called "Big Ozzie's factory", and the Robo Fizz line are shown to be marketed across the rings.
 * Asmodean crystals.png "The Circus", Stolas skims through a book titled "The King of Lust - Asmodeus" during his song. The pages he stops on is on "Asmodean Crystals" written in Nordic runes, which translates as:
 * "Bestowed to mainly Succubi and Incubi by the Sin of Lust, these crystals allow access to the mortal realm."
 * "Any Hellborn in possession of a registered crystal may be granted portal summons."
 * "It is common practice to have the crystal paired with another object for convenience."
 * "Jewelry is the most popular option."
 * The final section of the page is written as "writing in Runes shit was fun at first, but I know I am def not doing it right, OK, I should be spending more time with my friends and family."

Development

 * Early ideas of Asmodeus included three skulls for heads that could take turns rotating in place of the main head. Later design ideas focused on the rooster aspect of the character such as an elongated face with eyes and beak, or taloned legs akin to those of Stolas's.