Asmodeus

"Well, I can tell ya, if you're looking for a love potion, you came to the wrong fucking guy. I don't fuck with that artificial bullshit! Lust shouldn't be about force, it's an art! To be earned, and enjoyed. It's all about that journey to pleasure town. You feel me?"

- Asmodeus to Stolas, about the meaning of Lust

Asmodeus, better known as Ozzie, is a supporting character in Helluva Boss who made his debut in the episode "Ozzie's". He is one of the Seven Deadly Sins, embodying the sin of Lust.

He is the owner of the dinner theater restaurant Ozzie's, as well as a factory for producing all manner of sex toys, which are both located in the Lust Ring where he works with his boyfriend and business partner Fizzarolli.

Appearance
Asmodeus is a large, vibrantly-colored, burly, and muscular demon of a staggering posture. He has long arms and digitigrade legs, a broad upper chest and narrow waist, and a tuft of cyan rooster-like tail feathers that have three sickle tail feathers colored red, black, and ivory-white.

His head is colored dark blue with red and white head feathers sticking out from a tuft on his head, and he has large feathers running to his chest. He has glowing neon green eyes and a mouth on his main head. He has a thick mane of cyan hair, in which there are two additional faces of a ram and a bull on the right and left sides, respectively, which react to what he says and can speak and sing along with him.

In "Oops", it is shown that his body is a lighter shade than his head and he has light blue nipples that are heart-shaped. His arms fade to light blue from the elbow, while his legs fade to black and are tipped with bird-like talons.

Asmodeus wears a navy-blue vest with two pairs of glowing white stripes on the upper half and a red undershirt with blue cuffs that have red heart-shaped cuff links. He wears a top-hat on his primary head. On his legs are jagged, high-heeled shoes that have red-colored tips.

When he first appeared, Asmodeus wore a lined purple coat with pointed shoulder pads and collar that had a pink inner lining. Also, the coat contained a dark fur collar that obscures his head.

Full Demon
Asmodeus' full demon form is similar to his normal form, but he is much larger and all his plumage is replaced by large plumes of neon blue and pink flames. These flames also appear on his hands and tail feathers. Also, his main head, as well as his ram and bull heads, turn a reddish pink.

Personality
Asmodeus poses a very boastful and arrogant attitude, especially whenever something contrasts with his reputation of being the embodiment of lust. Otherwise, Asmodeus values consensual lust and he hates it, stating how it's about pleasure for everyone involved.

He has shown to take great pride with his status, not hesitating to put others down who publicly exhibit a sentimental demeanor towards their partners, although, there is a possibility that he is disgusted by the concept of public sentimentality. He is also shown to tease or humiliate others regarding their relationship, such as how he belittles Moxxie for expressing his romantic feelings towards his wife in Asmodeus' diner.

Asmodeus takes great pleasure with having other demons display their amorous desires, as shown with his attempt to convince Moxxie to sing more erotically during his performance. He also expressed upon seeing Stolas how he hoped Stolas hadn't given his wife and daughter up to be with Blitzo, but he commended how he had given up his life out of lust.

Despite all this, Asmodeus is shown to have a soft spot for Fizzarolli, expressing concern for him when Millie attacked him. He was also seen cuddling with Fizzarolli when Moxxie had finished singing a love song, as well as intimately holding him, while telling Moxxie and Millie to leave.

In the episode "Oops", he has shown to deeply care for Fizzarolli, to the point, that he can get enraged if anything happens to the him. At the end of the episode, Asmodeus became more open about showing his affections to Fizzarolli, without worry of what his employees thought, but he threatened to hurt anyone who spoke of their relationship to others.

He can also show sympathy towards others, as shown with Stolas in "Oops" when he sympathetically told him that he couldn't help him out of respect for Fizzaroli's wishes, despite wanting to. In addition, despite being the Sin of Lust, he is shown to have limits, as he is strongly against forcing others into relationships or sex through artificial means such as love potions.

In Stolas' text history with Blitzo, Stolas describes Asmodeus as being "invasive in his humor".

Abilities

 * Demonic transformation - Asmodeus can change into a larger, fiery form emitting bursts of blue and pink flames.
 * Typhokinesis - Asmodeus has the ability to manipulate pink and blue smoke, being able to use it as a means to generate immense amount of smoke, teleportation, and materializing apparitions of other demons.
 * Teleportation - Asmodeus can teleport himself and other entities to various place, appearing in an explosion of blue smoke, or open flaming circles to step through.
 * Hallucikinesis - Asmodeus can conjure and create illusions with the form of other demons using his smoke, as seen when making illusions of Stella and Octavia while embarrassing Stolas in front of the audience.
 * Environment manipulation - Asmodeus can warp the colors, ambience, and illumination of every room and palace where he is, as shown when the local of Ozzie's change when Asmodeus sings his musical number.
 * Body manipulation - Asmodeus, like most of the Sins, possess the ability to manipulate and reshape his body for certain purposes. This is mainly done for things, such as shrinking his natural form down in order to fit into areas he normally wouldn't be able to, or manipulating his appearance to suppress some of his more noticeable features, so he is not as easily noticed or identified by people.
 * Pyrokinesis - As shown in "Oops", Asmodeus is able to spontaneously combust himself, especially when he's angry. He can also breathe fire and turn into flames to travel.
 * Portal creation - Asmodeus can open portals to whatever destination he wishes, which is likely inclusive of the living world.
 * Enhanced strength - Due to his size, Asmodeus seemingly possesses well above average physical strength, such as being able to lift smaller beings like imps within the palm of his hand. He was also able to break a marble statue by lightly punching it.

Skillset

 * Musical Talent - Asmodeus possesses a very eloquent singing voice. This skill is used as a way of spreading his amorous power and opinions.
 * Cooking - In "Oops", it is shown that Asmodeus, unlike Fizzarolli, he knows how to cook and he does the cooking for the both of them every day.
 * Mechanical expertise - As seen in "Oops", Asmodeus has some mechanical skills, such as when he replaces Fizzarolli's broken robotic arm with a new one.

Gallery

 * Asmodeus/Gallery

Trivia

 * Asmodeus is based on the popular known for having multiple renditions, which are referenced in the character's depiction in the series.
 * In, Asmodeus is one of the seven Princes of Hell, representing Lust. Likewise, Asmodeus in Helluva Boss is the embodiment of Lust.
 * Asmodeus is the first of the Deadly Sins to debut in Helluva Boss and the first to debut in the franchise overall. He is also the first Deadly Sin to have appeared in more than one episode.
 * According to Crimson, Asmodeus is considered to be the weakest and most non-threatening of the sins, but it is unknown if this is true or was just a taunt or insult from the former.
 * Him having three faces, and rooster-like legs and tail, is a reference to the demon's appearance in the Book of Tobit and the Lesser Key of Solomon, where it illustrates him as having the heads of a man, a ram, and a bull, with the legs and tail of a rooster.
 * Though, while in the Book of Tobit and the Lesser Key of Solomon depicted Asmodeus's bull head being on the right side and the ram head on the left, this depiction of Asmodeus has the bull and ram heads inverted on the opposite side with the bull being on the left and the ram on the right.
 * The demon is also a King of the Ars Goetia in the Lesser Key of Solomon. The Goetic seal can be seen in the platform of Ozzie's club. Furthermore, Asmodeus is familiar with Stolas, who is also part of the Ars Goetia.
 * This was shown in the episode "Oops" when Stolas refers to Asmodeus as "Sire" as a sign of respect.
 * As shown in Blitzo's phone at the end of the episode "Ozzie's", there is an app parodying the real-life online dating app, Tinder, named "Lustinder", with Asmodeus's silhouette being the icon, which may imply that the app is owned by him or is simply attributed to him.
 * He shares the same voice actor as Vortex in Helluva Boss, as well as the lizard sinner seen with Zeezi in Klub Kaiju in the Hazbin Hotel pilot and Zestial in the Hazbin Hotel main series, with all of them being voiced by James Monroe Iglehart.
 * It is implied that Asmodeus creates or is responsible for the Robotic Fizzarolli sex toy line, as Robo Fizz states in "Loo Loo Land" that he was shipped from a place called "Big Ozzie's factory", and the Robo Fizz line are shown to be marketed across the rings of Hell.
 * Later, it is revealed in "MAMMON'S MAGNIFICENT MUSICAL MID-SEASON SPECIAL (ft Fizzarolli)", Asmodeus and his factory are responsible for creating the Robo Fizz sex toy line for Mammon, albeit the former strongly dislikes the practice.
 * In "The Circus", Stolas skims through a book titled "The King of Lust - Asmodeus" during his song. The pages he stops on is on "Asmodean Crystals" written in Nordic runes, which translates as:
 * "Bestowed to mainly Succubi and Incubi by the Sin of Lust, these crystals allow access to the mortal realm."
 * "Any Hellborn in possession of a registered crystal may be granted portal summons."
 * "It is common practice to have the crystal paired with another object for convenience."
 * "Jewelry is the most popular option."
 * The final section of the page is written as "writing in Runes shit was fun at first, but I know I am def not doing it right, OK, I should be spending more time with my friends and family."
 * In "MAMMON'S MAGNIFICENT MUSICAL MID-SEASON SPECIAL (ft Fizzarolli)", according to Asmodeus, he has known Mammon since "the start of Hell", implying that the two are as old, or older, than Hell itself.

Development

 * Early ideas of Asmodeus included three skulls for heads that could take turns rotating in place of the main head. Later, design ideas focused on the rooster aspect of Asmodeus such as an elongated face with eyes and a beak, or taloned legs akin to those of Stolas'.