Beelzejuice

Beelzejuice is an alcoholic beverage produced in Hell, and is the favorite drink of Verosika Mayday and Beelzebub herself.

In its debut episode, it was accidentally exposed to a catfish in the human world, mutating it into a dangerous monster and causing chaos as a result.

Description
Serving as a mead for demons in Hell, the specifics of what Beelzejuice is, and its properties are not fully known. What is known is that it is a form of alcohol strong enough to intoxicate the demons of Hell, even with their increased resistance to physical harm.

It is considered addictive, though it is unclear if this is merely alcoholism as experienced on Earth or something more unique to Hell's beverages.

Beelzejuice has additional mutagenic properties when exposed to mortal life from Earth, capable of mutating creatures to enormous size as well as making the creature much more dangerous and imbuing it with some monstruous traits.

This was shown clearly when a catfish exposed to the contents of Verosika's flask grew to a minimum of sixteen feet tall, developed bioluminescent glowing features, and a mouth full of razor sharp teeth combined with a barbed tongue.

It is unclear what effects it would have on humans, as what appears to spill out onto the crowd when Verosika's flask is thrown is not enough to trigger a response.

The liquid itself appears yellow with a faint glow, both in its pure form and when mixed with water. It also seems to make buzzing noises, likely as a reference to its namesake.

Trivia

 * The name of the beverage appears to be connected to Beelzebub and the Gluttony Ring, as it can be seen around the interior of Beelzebub's mansion.
 * This is befitting, considering how Beelzebub is known as the "Queen of Gluttony".
 * It may also be a reference to, a franchise and a musical which Alex Brightman, who played Fizzarolli and Robo Fizz, starred in.

Beelzejuice Beelzejuice