- "Well, hey there! I'm Loo Loo! Welcome to Loo Loo Land! If you get hurt here, just TRY and sue us!"
- ―Loo Loo, to Moxxie
The Loo Loo Land Mascot, commonly known as Loo Loo, is a character from Helluva Boss. He was portrayed as the titular mascot of the amusement park, Loo Loo Land, before the park's eventual destruction. His fate afterwards remains unknown.
The performer is a demon who wears a costume of Loo Loo, an anthropomorphic apple mascot with a somewhat old timey cartoon style based on his eyes and clothing. His costume has a large yellow toothed smile with one tooth missing. The left eye sometimes pops out of its socket. He wears red gloves, clown shoes and a top hat resembling a stem next to a leaf which gives him a simple look of a basic apple. The top of the costume has an oozing green slime mark. Because he has not been seen outside of the costume, the demon's true appearance is currently unknown.
While not much of Loo Loo's personality is shown, it is implied that he is generally sociable given his job at Loo Loo Land as a greeter and mascot. He also is quick to defend the park from accusations of being a cheap substitute to more established and popular locations.
Due to comments made by both Moxxie and himself, it is implied that Loo Loo is a pervert.
- Loo Loo's character and voice actor were revealed alongside Collin and his voice actor during the BLM Helluva Charity Stream that was hosted on Ashley Nichols's YouTube channel on June 10, 2020.
|Hazbin Hotel||Helluva Boss|
|Main characters||Charlie Magne • Vaggie • Angel Dust • Alastor • Husk • Niffty||Blitzo • Millie • Moxxie • Loona|
|Supporting characters||Cherri Bomb • Fat Nuggets • Sir Pentious • The Egg Bois • Razzle and Dazzle • Katie Killjoy • Tom Trench||Stolas • Cletus • Collin • Keenie • Octavia • Robo Fizz • Verosika Mayday • Wally Wackford • Striker|
|Minor Characters||Crymini • Exorcists • Helsa von Eldritch • Lilith Magne • Lucifer Magne • Mimzy • Travis||Barbie Wire • Catfish Monster • Eddie • Joe • Lin • Loo Loo • Loopty Goopty • Lyle Lipton • Martha • Mrs. Mayberry • Ralphie • Sallie May • Stella • Verosika's crew • Vortex|
|Overlords||Alastor • Rosie • Valentino • Velvet • Vox|
|Other Characters||Arackniss • Baxter • "Henroin" • Molly • Seviathan von Eldritch||Fizzarolli • Tilla • Mammon|