Loona is the receptionist of I.M.P, the adoptive daughter of Blitzo, and one of the main protagonists of Helluva Boss.
On rare occasions, she joins the rest of the I.M.P gang during their missions on Earth.
Appearance
Loona is a hellhound with a wolf-like appearance. She has a pointed, dog-like muzzle with sharp and pointy teeth, and a dark grey nose. Her eyes have bright red sclera, white irises, and slit-like pupils.
Her fur is white with grey countershading encircling her face, grey patches on her shoulders, and long, hip-length, voluminous silver hair swept to the side to reveal her dark grey ears; one of which is pierced with two small, black hoop-piercings, while the other is ragged. She has a large and long, dark grey bushy tail with white on the underside. She also has a piercing on her right eyebrow with a black hoop for jewelry.
Her outfit features a large, spiked black choker-collar around her neck. Her short-sleeved tattered grey, off-the-shoulder crop top is held up at the neckline by a series of crisscross spaghetti-straps that form an inverted pentagram. She also wears a set of black shorts that are tattered at the hems, with a white crescent moon detail on the right side.
Loona also accessorizes with both black fingerless gloves and long black thigh-high toeless stockings, with her black claws protruding due to her digitigrade stance.
As shown in a flashback during "Ghostf**kers", sometime before the series, her hair used to have dyed streaks in pink and grayish-purple.
Teenager
As a teenager, she appears very largely similar to her current appearance, except she had more hair on her head that was messier, and the spot where her right ear is ragged as an adult used to have two black hoop earrings in it just like her left ear, implying it was possibly ripped out that way.
She also wore a different outfit back then; while she still wore her choker and gloves, she instead wore an off-the-shoulder dark red sweater with a black skull on the front, along with waist-length black distressed toeless stockings.
Human Disguise
Loona's human disguise is greatly similar to her hellhound form, albeit now she takes on the appearance of a pale-skinned young goth woman with her head shaved on the right side. Her eye colors are inverted, as she has white sclera with red irises, and she has a visible navel, which was absent or hidden in her hellhound form.
She shrinks down from her demon form, appearing to be of average height compared to most humans in this form and somewhat slimmer than normal. She also has visible black lipstick and eyeshadow for makeup.
She retains the same outfit as before, but with the addition of dark gray, slip-on high top sneakers. Her choker also loses the spikes, and in place of her torn right ear, she now has two earrings on each ear.
Feral
Loona can enter the full appearance of a demonic direwolf, where she becomes quadrupedal, her body morphs into canine proportions, and her fur becomes much messier. She also gains two additional, smaller pairs of eyes. This form is slightly larger than her regular form, being large enough to allow an imp to ride on her.
Personality
Loona is a cynical and choleric young-adult Hellhound, who was adopted from an orphanage by Blitzo when she was nearing eighteen years of age. Loona is lazy and shows little interest in matters that are going on around her. She also has a short-fuse temper and is often rude and apathetic toward her colleagues, particularly Moxxie, though her ire seems otherwise indiscriminate. When not looking at her phone, Loona is usually scowling at anyone in view.
Even though Blitzo has placed her in an active team member role at I.M.P, she is undisciplined and doesn't have much of a work ethic. Among her many anti-social tendencies, Loona has been known to sleep and drink while at work, and hang up on people at her receptionist post. However, when she can be moved to do so, Loona is a fierce addition to the I.M.P team, as she is intelligent, logical, resourceful, and street smart.
Although Loona goes to great lengths to maintain an outwardly apathetic attitude, her troubled and isolated upbringing appears to have made her socially awkward and she admits, in a moment of flustered vulnerability upon meeting another Hellhound, that she does not have any friends. When trying to interact with people she does actually want to connect with, she stumbles over her words and worries over her appearance, demonstrating that she has little experience socializing within her peer group.
Despite her cynical and laziness behavior, she can show a more fragile and vulnerable side, though in very rare ocasions. In "Western Energy", when Blitzo takes her to get her Hellbies shot for her ire treatment, Loona is seen completely frightened, unable to speak or walk, to the point Blitzo had to carry her in his arms and later drag her to the waiting room, and while they're waiting for her appointment, Loona tries to hide below the chairs and is seen whimpering and trembling out of fear.
Loona also often shows flashes of a somewhat friendlier attitude towards Blitzo, usually as he enables and defends her worst behaviors. Although she intentionally tries to maintain emotional distance from him, she is also shown to appreciate Blitzo's sense of humor, especially if it's at Moxxie's expense, and she begins to see him as something of a father figure, at one point slipping up and almost referring to him as “dad” - much to Blitzo's delight. Despite how she feels about Blitzo, she acknowledges him trying his best, and knows deep down, as a father, he cares for her. As shown in serious occasions like in "The Full Moon", Loona is in fact willing to risk herself just to save her adoptive father. The aftermath of "Mastermind" seems to have had a profound effect on Loona, as she is more willing to call Blitzo her father and risk her life for him and her co-workers; finally expressing her true feelings more openly.
Despite her closed off and initially distant nature, Loona actually has a good heart. Although she accompanies the rest of I.M.P in massacring many of the D.H.O.R.K.S agents, she mostly does so in self defence and to help Blitzo and Moxxie escape. As seen in "Mission: Orphan Time", Loona is actually at ill ease when killing good people. When she and her father are tasked with killing a target named Frank Wrigglers, who turns out to be a genuinely good man (and was mostly targeted because he showed up a Sinner in high school once), Loona soon grows uncomfortable with the idea of having to murder him and chooses to show him some decency by letting him say goodbye to his children (most likely affected by how she almost lost Blitzo and was muzzled; thus without the chance to say goodbye). She even manages to somewhat befriend him despite the strange circumstances, with Frank confidently telling her that people would love to see the real her as she prepares to finally take the shot, which inspires her to show her true form to the entertainer. After he freaks out when she reveals her true form, causing her to accidentally shoot him in a feat of shock, Loona feels genuinely guilty and reluctantly tries to put him out of his misery. However, because she's ran out of bullets, Blitzo ends up finishing the man instead.
Her good nature also brings out her more peaceful, emotionally intelligent and mature side and allows her to ground those around her with a steady presence and practical outlook. This is especially demonstrated in "Seeing Stars" as she helps Octavia through her distress while alleviating her sadness and frustration towards her father Stolas by providing a more nuanced perspective. When the princess complains that her father seems to hate her mother more than he loves her, Loona acknowledges Stolas' errors in the hopes of the teenage girl understanding her father's actions, admitting that dads screw up all the time. While she personally relates to the young owl's struggles in her relationship with her father, the hellhound also encourages her to be more understanding of his efforts and to give him a chance, especially since, although not perfect, he is genuinely trying his best to be a good parent (as Blitzo does for Loona) and was worriedly looking for her.
Abilities
- Feral transformation - Loona has demonstrated the ability to transform into a large, quadrupedal demon wolf form.
- Human disguise - Loona can take on a convincing human appearance to disguise herself in the living world. It can be used anywhere and at any time, including in hell as shown in "The Full Moon".
- Superhuman smell - Loona can detect and identify specific individuals by scent, which appears as a red aura around their bodies. She can also track down targets by smelling names on a list, as she demonstrated in "Spring Broken". However it is shown to have limits, as shown in "Seeing Stars", due to L.A.'s air pollution, she couldn't pick up the scent of where Octavia was.
- Enhanced strength - In "The Full Moon", Loona was able to out-strength, wrestle, and even pin the cherubs' battle mechs with no problem.
- Intelligence - In "Ghostf**kers", when Moxxie was doing a math problem to keep the company from going bankrupt, Loona was able to tell that he forgot to carry the two.
Skillset
- Weapon mastery - Loona has been shown to be proficient in the use of both firearms and melee weapons, as seen when Millie and Loona were attacking the D.H.O.R.K.S. staff, and in the I.M.P standoff in the former's headquarters.
- Combat skills - As a hellhound, Loona boasts the agility and instincts of a wolf. She can rip an opponent open with her paws or her teeth, and she has the jaw strength to sever an opponent's head on impact. In both her human disguise and hellhound form, she also uses a variety of kicks.
- Driving - In "Queen Bee" Loona drives the I.M.P van to take Blitzo home.
- Spellcasting - She is proficient in casting portal spells with Stolas' Grimoire.
Gallery
Trivia
- Loona's name is a reference to "Luna", the word for "Moon" in Latin and most Roman languages. The moon symbol on her shorts also support this.
- It is possible that she was named and designed after the moon itself, since they both share a somewhat similar color scheme.
- This is further supported by the fact that her Voxtagram handle, @moonlight_howling_666, has the word "moon" in it.
- Blitzo's affectionate nicknames for Loona, "Looney" and "Loony Toony", may be a direct reference to the Looney Tunes show title.
- Despite Blitzo adopting Loona, it is never stated whether or not she took the surname Buckzo or if she still keeps the surname she (presumably) had prior to the adoption.
- In the episode "Spring Broken", she verbally reveals that Blitzo adopted her when she was "almost 18."
- Blitzo has a selfie taken with her during her adoption process in his phone's gallery, shown in "Ozzie's". Additionally, the same adoption papers are framed just outside of Loona's room in Blitzo's apartment.
- It is revealed in "Seeing Stars" that Blitzo took her in approximately a month prior to her eighteenth birthday.
- In "Truth Seekers", Millie claims she is older than Loona by five years.
- The crescent moon on her shorts often changes between being a cut or a print, depending on her appearances in episodes.
- It is implied in "Western Energy" that she has trypanophobia (fear of getting shots), and is afraid of medicinal shots such as the Hellbies shots, which she exhibits fear from simply hearing the abbreviation of "s.h.o.t", needing to be pulled into St. An's Hospital. Upon seeing the syringe, Loona becomes savagely aggressive towards whoever is carrying the needle.
- "Seeing Stars" shows that Loona is a smoker.
- In a tweet by Vivienne Medrano, when a character didn't play a significant role in an episode, like Loona in the early episodes of season 2, it was easier on the budget to not have her speak. However, as the episodes release, Vivienne regrets not having Loona speak more.[7]
- This was the reasons why Loona does not have any dialogue in "Western Energy", despite the episode crediting her voice actress in the credits. According to Vivziepop, Loona didn't have any dialogue due to thinking it might have been a fun way to show a more "puppy" side of Loona and save a little budget, however, after the episode released, Vivziepop voiced regrets over not giving her dialogue.[8]
- Vivienne went on to say that Loona is in more episodes and does more this season.[9]
- In a tweet by Sam on August 27, 2023, he says he would love to write a song for Loona since her voice actor is a great singer.[10]
- Part of Vivziepop wonders if Loona needs any more backstory, because although she's a damaged person, part of Helluva Boss is about the growth of the characters, and Vivziepop feels as though who Loona is now is already known and that more backstory isn't necessarily needed to see her growth and the character that she becomes, adding she feels she doesn't need to go back but the need to go forward. Vivziepop also doesn't know how much more of Loona's backstory is needed besides what was already shown in season 2, because her current situation and how she came to Blitzo is already known, and thinks Loona probably has a lot of trauma that Vivziepop doesn't know how fun it would be to get into, instead it would just feel sad.[11]
- Which ear side Loona has a rip on is depicted inconsistently and switches sides throughout the series and various merchandises.
- In several episodes, such as "Murder Family", "Spring Broken", "C.H.E.R.U.B", "Western Energy", and the non-canon Helluva Boss pilot, the ripped ear switches sides both between scenes and even during the same scene.
- The Prime Video release of "Murder Family" and "Queen Bee" include reanimated scenes that switch Loona's ripped ear compared to the original YouTube release. This, along with her design throughout most of Season 2, suggests that Loona's left ear being torn may be the correct design.
- In the Russian dub, Loona shares her voice actor with Lute from Hazbin Hotel, with both being voiced by Arina Kolotiuk.
References